Case Study: Parentis Health
A strategic SEO-driven content partnership that boosted rankings, improved patient-centered messaging, and helped position a senior care brand as a trusted authority.
About the Project
Parentis Health is a senior care provider offering home health care, home care, assisted living, and non-emergency medical transport.
When they reached out, their blog had become stagnant. Previous writers had either leaned too hard into generic SEO tactics (with content that didn’t always hit the mark) or were too clinical and dense for a patient audience.
They needed a writer who could bridge that gap—someone with clinical insight and digital strategy chops.
Over the course of our year-long partnership, I provided content strategy, keyword research, SEO-informed copywriting, and content optimization support.
The result? A refreshed, search-friendly content library that actually resonated with the people it was meant to help.
The Challenge
Before working together, Parentis Health had a blog—but not a content strategy. Some articles targeted the wrong audience or missed the mark on tone. Others were clinically accurate but buried in dense, academic language. They knew they needed patient-friendly content that could also perform in search—but didn’t have someone who could do both.
When they brought me on, they were ready for:
Clear, empathetic articles their audience could actually understand
A content strategy that prioritized high-intent keywords
Improved visibility and growing authority in their niche
The Solution
After our initial conversation, it was clear they didn’t just need “more articles”—they needed a full content revamp. We started with a strategy-first approach and built from there.
✔️ Keyword Research & Content Strategy
I created a comprehensive keyword list aligned with their services, audience intent, and SEO opportunities. This guided both new topics and updates to existing content.
✔️ Patient-Friendly, SEO-Optimized Articles
Over 12 months, I created 33 original articles covering topics like:
Recognizing and recovering from caregiver burnout
Home safety hazards for seniors
How assisted living supports independence
Understanding hospice and respite care options
Each piece was structured for search (titles, headers, readability) while maintaining a warm, trustworthy tone patients and caregivers could connect with.
✔️ Content Optimization & Internal Linking
I also refreshed existing blog posts, added internal links to improve site navigation and SEO, and supported the team in optimizing high-traffic service pages.
✔️ Website Copy Enhancements
Based on our success, I was invited to help refine and optimize key sections of the website for both readability and search.
The End Result?
Content That Connects—and Performs
By the end of our engagement, Parentis Health had:
A growing library of patient-friendly, high-intent SEO content
Higher search rankings and broader keyword coverage
Early increases in domain authority and organic traffic
Expanded engagement from their internal team, including requests to help with new areas of their site
Most importantly, they had content that actually spoke to their audience—clearly, empathetically, and effectively.
From the Client:
Ready to Transform Your Health Content?
Let’s build messaging that’s both search-smart and people-first.
Schedule a free call or send a message to start your project.
