Case Study: HealthDay/ City of Hope Translating complex cancer topics into warm, accurate content patients and families can trust. About the Project HealthDay is a leading health content agency that partners with organizations like City of Hope—one of the most respected cancer research and treatment centers in the country. When Read more…
Case Study: Parentis Health A strategic SEO-driven content partnership that boosted rankings, improved patient-centered messaging, and helped position a senior care brand as a trusted authority. About the Project Parentis Health is a senior care provider offering home health care, home care, assisted living, and non-emergency medical transport. When they Read more…
If you’re a healthcare marketer tasked with producing patient education materials, blog content, or service-line pages, you know how important it is to deliver more than just accurate information. You need content that actually helps people take the next step in caring for their health—something that’s clear, compelling, and most Read more…
If you’re in charge of marketing and communications at a healthcare institution, you know the drill: the to-do list never ends, and your team is already stretched thin. With constant content demands, campaigns, and initiatives, how can you keep up without sacrificing quality—or your team’s well-being? The good news? There Read more…
You know the challenge all too well. You’re handed a dense clinical study or a jargon-heavy research paper and tasked with making it understandable for the average person. But here’s the catch—if you oversimplify, you risk losing accuracy. If you keep it too technical, you lose your audience entirely. It Read more…
If you’re a healthcare executive, public health officer, or communications director, you already know how important clear health communication is. Whether it’s educating patients, spreading awareness, or encouraging a specific action, getting the messaging right can make a real difference—for both your organization and the people you serve. But here’s Read more…
High-visibility, high-stakes health marketing projects like annual reports or website updates often come with big expectations—but rarely with enough resources to match. When these demands aren’t managed well, deadlines slip, teams burn out, and stakeholders lose confidence. So how can you tackle these seasonal or one-off challenges without sacrificing quality Read more…
Table of Contents SUMMARY: High-quality medical content creation is essential for educating patients, building trust, and improving search engine rankings. By focusing on accuracy, readability, and relevance, healthcare professionals and content creators can develop engaging, patient-centric content that showcases their expertise and attracts new patients. Healthcare providers today face a Read more…
Most small healthcare practices could benefit greatly from improving the accessibility of their patient education materials. Accessible, patient-friendly materials bridge the gap between medical advice and patient comprehension, ensuring that patients are well-informed and more likely to follow their care plans. This article offers ten practical tips for creating easy-to-understand Read more…
Creating patient education materials that are actually read and understood can be a challenging task. As healthcare professionals, we know how crucial it is for patients to have access to clear and accurate information about their health. However, the way this information is presented can make all the difference in Read more…