To defeat Dr. Google…
…You must become Dr. Google
80% of your patients look up health information online.
And they’re going to keep looking up their health questions no matter what you do. *internal tears*
And you risk loud external crying if someone asks you about celery juice, detox teas, or jade eggs one more time.
And we’re not even getting into the COVID misinformation because that’s just too much for a Monday post.
So how do you cope with all those potentially harmful health “facts” circulating online?
Simple.
You make sure patients find your information first!
Be the trustworthy voice with factual content at the top of the search results.
How?
✅ Write content in plain language
✅ Target keywords that patients are searching for (SEO)
✅ Address their pain points about their health
✅ Format content for easy reading
✅ Give content a clickable title
✅ Publish that new content regularly
Now that might sound like a lot. You’re already busy running a practice and barely have any free time for yourself as is.
But don’t worry, I’m opening a few spots to take content creation off your plate.
Let’s talk about a strategy to kick internet health “influencers” to the curb.
Ellyn Vohnoutka, BSN, RN is a freelance healthcare writer specializing in helping independent and direct care doctors attract new patients to their practice and keep them engaged in their health. If you’re ready to grow your practice and your online presence, let’s talk!
