If you’re in charge of marketing and communications at a healthcare institution, you know the drill: the to-do list never ends, and your team is already stretched thin.
With constant content demands, campaigns, and initiatives, how can you keep up without sacrificing quality—or your team’s well-being?
The good news? There are strategies that can help you get more projects done, maintain high standards, and prevent burnout.
So let’s walk through three key strategies to help you and your team get more done, even when you have limited time and resources.
1. Prioritize High-Impact Tasks
Not all tasks are created equal. Start each day or week by identifying the steps that will make the biggest difference in your projects. These are often the tasks that move you closer to your end goal, like finalizing key content for a patient education campaign or approving messaging for a critical outreach initiative.
By focusing on high-impact tasks first, your team can tackle the most important work while they have the most energy and mental clarity. This helps make sure that the most valuable projects don’t get pushed aside due to smaller, less critical distractions.
2. Document and Standardize Wherever Possible
Reinventing the wheel for every project wastes valuable time. Consider creating templates, style guides, or workflows for repetitive tasks. For example, if you frequently develop patient handouts, build a standard template that includes reading level guidance and a designated section for expert review.
Having clear processes and standardized materials saves time and ensures consistency across projects. It also reduces decision fatigue, freeing up your team’s mental space for more strategic work.
3. Bring in a Freelance Healthcare Writer to Lighten the Load
A small team can’t do it all—and that’s okay. Trying to will only lead to burnout and diminishing returns. Instead of spreading your in-house staff too thin, bring in a specialized freelance healthcare communications writer to handle content-heavy projects like patient education materials, website updates, or thought leadership pieces.
Working with a skilled freelancer means you don’t have to sacrifice quality for speed. You get expertly crafted content that aligns with your institution’s standards while freeing up your team to focus on what they do best.
Plus, if you have documented standard operating procedures (see #2) an experienced healthcare writer can integrate seamlessly into your workflow, requiring minimal onboarding and delivering professional results quickly.
We’re Already Swamped. How Do We Find Time to Onboard a Freelancer?
It’s a valid concern—when you’re already overloaded, bringing in outside help can seem like another task to manage. However, an experienced freelance healthcare communications writer will require minimal onboarding. They understand the industry, know best practices, and can quickly grasp your brand’s voice and project goals. In the long run, outsourcing actually saves time and prevents burnout.
Let’s Get Your Projects Done—Without the Overwhelm
Managing a small healthcare communications team with a long list of projects isn’t easy, but with the right strategies, you can stay on top of your workload without sacrificing quality or burning out your team. By prioritizing high-impact tasks, standardizing workflows, and bringing in the right freelance support, you can streamline your operations and get more done with less stress.
Need a trusted freelance healthcare writer to take content off your plate? Let’s connect!
Whether you need ongoing support or help with a specific project, I can help you meet your goals without overloading your team. Reach out today to discuss how we can work together.
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