You care about your patients, and you put a lot of effort into creating content for your website.
It’s not just about marketing, you truly want to provide them with the information they can use to improve their lives.
But here’s a thought to chew on: How can you really be sure if your posts are hitting the mark? How can you tell if they are as useful to your patients as you intend them to be?
The last thing you want is to pour your heart and soul into a blog post, only to have your readers respond with a disheartened “meh” rather than an enthusiastic “wow.” And the absolute worst-case scenario? They don’t even see your post at all.
Let’s not let that happen, shall we?
So, let’s give you a quick self-check tool. Ask yourself these five crucial questions to ensure that your readers not only see your content but also extract maximum value from it:
Is it Findable? – Does your post have its party hat on, and is it ready to be discovered? Make sure it’s search engine optimized with keywords that your ideal patients are likely to use. Let’s not keep your post a secret; let it shine in the spotlight!
Is it Readable? – Remember, you’re not writing a medical journal; you’re talking to real people. Break up your content into smaller, bite-sized paragraphs. Use subheadings, lists, or bullets to keep it easy on the eyes. Think of it as serving up a sumptuous meal that’s easy to digest.
Is it Understandable? – Here’s where you play the translator. Use plain language, examples, or analogies to explain complex medical concepts. It’s like making a difficult recipe seem like a piece of cake.
Is it Actionable? – You’ve provided the knowledge, now guide your readers on what to do with it. Clearly state the next steps they should take with this newfound wisdom. It’s like giving them a treasure map and showing them exactly where X marks the spot.
Is it Sharable? – Did you craft a compelling headline and incorporate emotion-evoking language that makes readers want to share and discuss? Your post should be like a delightful piece of gossip – too good to keep to oneself!
If you can confidently answer “YES” to these questions, then by all means, post away! Know that you are doing a great job.
But if you’re feeling a little shaky, don’t worry. Remember, Rome wasn’t built in a day.
I’m here to help you create content that your patients will not just like, but absolutely love! Let’s team up and make your posts irresistible, shall we?
